Tweed unveils 13 drinks and three chocolates for cannabis novices
“This is meant to be a social product,” said Canopy Growth president Rade Kovacevic
A vast majority of cannabis companies make products primarily for experienced cannabis users — but not Tweed. They are making something new, fresh, and perfectly suitable for cannabis beginners and those who want to try something a bit less potent.
Tweed is one of the most well-known cannabis brands in the world, which enjoys the trust of a great number of loyal customers.
Canopy Growth Corp., formerly known as Tweed Marijuana Inc., has created THC and CBD-infused drinks, but with surprisingly small doses of THC per serving. Usually, cannabis drinks in the US have, on average, 100 mg of THC per serving. However, health regulations in Canada allow a maximum of 10 mg of THC in each package for cannabis-infused beverages. Out of the 13 new beverages that Tweed offers, 10 have less than 2.5 mg of THC.
Canopy Growth Corp. claims that their beverages with low doses of THC were made especially for people that have never been high before and who are curious to try a cannabis-infused drink. Additionally, they compared the strength of their drinks to the relative strength of one beer.
These low doses of THC will also be useful against overconsumption, allowing consumers to determine their tolerance levels more easily.
“One RTD (ready-to-drink cannabis beverage) is like having one beer,” said Canopy Growth CEO Mark Zekulin.
“This is meant to be a social product,” said Canopy Growth president Rade Kovacevic. He and his peers described scenes in which casual cannabis drinkers at a barbecue nursed drinks as if they were beers or coolers. “To us, the mass market disruptive opportunity is to mimic beverage alcohol. That’s the home run,” Kovacevic said.
Zekulin said the drinks would be priced to be competitive with the costs of their alcoholic competition, such as craft beers.
Canopy has made its big push into beverages with the financial backing of the huge U.S. beverage company Constellation Brands, maker of Corona beer, which has invested $5 billion into Canopy to jointly create cannabis drinks. The beverages are made in a 150,000-square-foot facility that is less than a year old. However, it takes just 14 of Canopy’s 2,500 employees to run the beverage operation.