Michael Christopher overcame debilitating childhood lung ailments (double pneumonia) and adult-asthma to become a full scholarship collegiate athlete who went on to launch multiple startup businesses across entertainment, media, mobile software and CPG industries. He served as former Activations Director and the third hire for BreadcrumbPro Point-of-Sale (acquired by Groupon, Inc. in 2012) where he led product activations from beta launch to serving over 5000 active mobile payments and point-of-sale merchants across the nation, processing thousands of orders and hundreds of millions of dollars of payments for restaurants, cafes, bars and nightclubs. He then went on to serve as Business Development Director at Rodawg (renamed BUREAU) - a child-resistant cannabis packaging manufacturing startup serving licensed medical cannabis company clients in Colorado, Washington, Oregon, Canada, and Uruguay. More recently he served as digital advisor and Managing Partner of CH3 Ventures - a Manhattan based cannabis technology startup incubator and investment firm focused on early stage technology, compliance and media companies. Michael also co-founded NYC based new media production agency Sonic Platforms, with brand clients including BMW, Urban Outfitters, MoMA, Champion Sportswear and The Crated. During that time, Michael launched LOFT Infusions in 2014 - a first-to-market NY-based hemp CBD-infused beverage company along with his co-founding partner and healthy beverage pioneer, Eric Schnell. They both went on to co-create and launch the mood33 cannabis infused sparkling tonics brand, where Michael now serves full-time as Chief Executive Officer based in Santa Monica, California. mood33 cannabis infused beverages are sold throughout the state of California and can be found at leading licensed cannabis retailers like Harborside, Harvest, Caliva, MedMen, Cookies, among others.